Search Engine Optimization

Optimizing Web Pages for Chinese & International Search Engines

The key to a successful web site is letting people know its there! Up to 95% of the internet traffic comes through Search Engines. If you want to appeal to customers who are not in your local area then the most effective method is to register your site with search engines in China like Yahoo, Google, Baidu etc. SEO techniques play a vital role in the success of a web site. We use proven search engine optimization strategies on your site and we offer a variety of organic search engine placement services to suit every budget and every marketing goal. It is no longer enough to just have a web site. You need to ensure your site will consistently achieve high rankings in leading Search Engines such as Google, Yahoo or Baidu in China. Over 85% of consumers in China use Yahoo, Google or Baidu to research company, product or service information. That is why it is critical that your site content become search engine-friendly by implementing a variety of Search Engine Optimization (SEO) techniques.

Staying current on the latest trends, maintaining optimization and reviewing the success of your SEO campaigns takes considerable time and effort. SEO needs long-term commitment and managing SEO in-house is not necessarily the best option for many companies. A successful SEO campaign is an ongoing project, not a one-time task. It takes time and resources to stay optimized and many customers have their hands full with other aspects of the business. Outsourcing relieves a site owner of the burden of researching, testing, implementing and maintaining a complex SEO project.

We focus on the major search engines, helping our clients achieve top positions for a broad range of relevant search terms. Our expert team can optimize your existing web site or design a new web site, engineered from the ground up to provide top search engine positioning in leading Chinese Search Engines such as:

• www.baidu.com
• www.google.cn
• www.yahoo.cn
• and others

Before undertaking any part of an SEO overhaul, a web site should undergo a thorough analysis for the purpose of benchmarking by which to measure any improvements gained as a result of any SEO effort. Some of the SEO tools are briefly describe below.

Keyword Research

The cornerstone of any SEO (Search Engine Optimization) or PPC (Pay-per-click) campaign is keyword research. The right keywords applied correctly to your web site can make a substantial difference. That is why we place so much emphasis and spend so much time on this critical aspect. MKT knows how to define effective keywords and then work with you to choose the best ones – the keywords that your prospects are using to find you.

Content Writing (SEO Copywriting)

Getting more traffic is just the beginning. Your web content must be persuasive and compelling. Professional SEO copywriting accomplishes several objectives:

• It uses the right keyword phrases in the right density and in the right places.
• It respects the search engines guidelines in order to avoid penalties incurred by keyword stuffing and spamming.
• It supports the greater SEO strategy by helping to increase rankings and traffic to the client web site.
• And, after it does all that, excellent SEO copywriting persuades site visitors to take a specific action related to the business goals of the company.

it's a complex and multi-faceted task. And that's why so many business owners and managers turn to us.

Website Optimization

Your web site could be blocking the search engine crawlers and harming your rankings without you even knowing it. MKT gets in behind the scenes, examining every aspect of your code to remove any blockages while enhancing your design so your site is truly open for new search engine traffic.

Link Popularity

Building up the number and quality of sites that link to yours is crucial in SEO. Let us take over this time-consuming task and apply our skills to lifting your site in the rankings with a wave of new incoming links. There are few other optimization techniques that can affect your rankings as profoundly as link popularity building. Yes, it consumes a lot of time to attract incoming links and it often takes months before the search engines recognize and reward your efforts. But when they finally do, the effect on your rankings, traffic and revenues will be very high if you've conducted an effective and approved link popularity campaign. Link popularity is included in our Professional and Enterprise SEO package.

Search Engine Marketing (PPC Services)

Pay-per-click advertising is how online businesses get fast traffic. Pay-per-click advertising is included in our Enterprise SEO package.

Search Engine Optimization (SEO) Service Packages:

1) STANDARD SEO PACKAGE
Standard Search Engine Optimization Service

If you are a small business with a smaller budget, our standard SEO service can help get your web site found more easily in all major Search Engines.Our Standard SEO Service includes:

• Pre-optimization & ranking report
• Keyword definition
• Website Optimization for search engines:
  • META Content writing with keyword optimization
• Submission of your site to major international and Chinese (google.cn, yahoo.cn, baidou.com) search engines
• Second submission after 8 weeks and updated ranking report

This package is a single optimization and a repeated submission service. Your ranking will definitely improve but top rankings can generally not be achieved. Top rankings require the professional or faster enterprise package (see below). Surprisingly a large number of companies have not even completed this step making it almost impossible to be found by their potential customers. This SEO is focusing on your Chinese language version of your web site and aims to improve your ranking in Chinese (google.cn, yahoo.cn, baidou.com) search engines.

2) PROFESSIONAL SEO PACKAGE
Professional Search Engine Optimization Service

This search engine optimization service includes everything needed to achieve ranking success and search engine results. Our professional SEO service is for business owners who want to increase search engine traffic but are too busy to do it themselves. We take care of all the research, analysis, implementation and follow-up.
Our Professional SEO Campaign includes:

• Pre-optimization & ranking report
• Keyword definition
• Website Optimization for search engines:
  • META content writing with keyword optimization
  • Website content writing with keyword optimization
  • Enhancing content & design to improve search engine friendliness
• Submission of your site to major international and Chinese (google.cn, yahoo.cn, baidou.com) search engines
• Regular submission (continuously) to over 500 Search Engines and monthly ranking reports
• Regular submission to relevant Chinese online business directories
• Link popularity analysis with recommendations for Link strategy
• Link popularity optimization

This SEO package is time intensive and requires a regular follow-up and work. Beside the additional tools which will enhance top rankings in Chinese Search Engines we will after an initial improvement work of about 2 weeks, work on the ranking regularly with an appointed project webmaster for a minimum of 3 days/month for the SEO duration of 12 month. As for the standard package this project can be extended to other language version of your webpage.

3) ENTERPRISE SEO PACKAGE
Enterprise Search Engine Optimization package including PPC in leading Chinese Search Engines

This comprehensive campaign is an aggressive, double-sided approach to promote your business online. This SEO package secures high rankings in the organic search engine listings and PPC (pay per click) advertising and will get you fast results in the paid listings.

It is the ultimate dynamic duo. While waiting for the search engines to recognize your SEO campaign and reward your site with higher rankings and traffic, your PPC campaign kicks in immediately to drive fresh new targeted traffic to your web site. And with our team managing both campaigns simultaneously, the demand on your in-house resources will be eased and the pace of results will accelerate.

The Enterprise Search Engine Optimization package includes:

• Pre-optimization & ranking report
• Keyword definition
• Website Optimization for search engines:
  • META content writing with keyword optimization
  • Website content writing with keyword optimization
  • Enhancing content & design to improve search engine friendliness
• Submission of your site to major international and Chinese (google.cn, yahoo.cn, baidou.com) search engines
• Regular submission (continuously) to over 500 Search Engines and monthly ranking reports
• Regular submission to relevant Chinese online business directories
• Link popularity analysis with recommendations for Link strategy
• Link popularity optimization
• PPC Monthly Management
• Pay for performance organic top 10 ranking guarantee (Google.cn/Yahoo.cn/Baidu.com)

So unlike other optimization companies that charge huge flat monthly fees whether you are getting results or not, our search engine optimization service offers you a fixed price plan to achieve top rankings in Google.cn, Yahoo.cn and Baidu.com covering more than 85% of business search in China.

This package includes a Pay-per-click set-up, administration and advertising.

Contact us today and receive more information about our recent success stories and achievements.