What is the optimizal page size?

What is the optimizal page size? we have been asked this question so many times that I have lost count. In this article, you will learn what all contributes to the file size of a web page and thus, how long it takes to load on the visitors browser.
Structuring web sites – layout or a web site
Another question that I have been asked very often concerns the use of links on a web site – should one use relative or absolute URLs?.
Web site can start off as simple set of static HTML pages and if you are serious about your web presence, your site will in a matter of a few months will grow to tens, even hundreds, of web pages. Managing all those pages is not easy especially if you were not careful from the very beginning. Structuring web sites – web site design and layout looks at how you should segregate files on a web site which will stand you in good stead when your web site grows.
Color combinations
Your web site should reflect your company image correctly. The choice of colors is an important aspect in portraying this image. For example, red is usually avoided on financial web sites. Blues and grays have always been good choices for professional web sites. Here you will find more than 100 color combinations that you can use on your web site. You should typically test a color combination and maybe fine tune it for your web site because the color combination needs to complement the colors used in your logo.
HTML color names and the web safe palette
Colors on a web page can be displayed in hexadecimal codes or HTML colour names. Using Cascading Style Sheets (CSS), you can even display colors in the RGB notation. You will also find the complete list of HTML color names along with their web safe equivalents.
The Web safe color palette was developed to provide consistency in color display across browsers. Though the idea is now outdated, it is still a good thing to know!
Web page fonts
If you have this irrestible urge to use that beautiful looking scripty font on your web site – Don’t!. Read more on browser compatible fonts – which fonts to use on web pages. I get so many emails from web designers who were “appalled” at how their web site looked on another computer. Don’t make the simple mistake of assuming that your visitors will have that lovely font installed on their system or worse still, that your visitors will download and install it just because you have requested them to! – Will you do it… I dont think so, and so don’t expect it from your visitors.
Obviously, there is a way to still use that beautiful font for text on your web site. You can simply make an image which will guarantee correct display across different browsers… however, the image would take much longer to load and the text will not be indexed by search engines. You can use the ALT attribute but it’s not the same thing as good old text!
Note: Google has decreased the relevance of the ALT attribute for ranking web pages because of so many web developers trying to spam the search engine by stuffing the ALT attribute with keywords.

阐明SEO的发展前景

圣经上说，“…因为那字句是叫人死，精意是叫人活”。

近期高谈SEO的前景问题的人很多，有的人说前景不明朗。我看了只能暗自默想，也不敢发表什么反对意见。因为上帝给了人自由。我能限制或阻止人的行为吗？上帝说，“你们不要论断人，免得你们被论断”。

我 接触SEO的时间并不长，原本我是做Java开发的。因为到了新的公司以后开发方面的业务比较少，而且与Java无关，我的热情也不浓。公司的老板是德国 人，他非常看好SEO，深知对一个公司来说SEO的重大意义。我也有同感，因为互联网时代才刚刚吐出新芽。特别是搜索引擎给互联网带来的重大意义，使各大 中小企业深刻认识到，作为一个企业在互联网上的优势和形象，对于一个企业的发展来说有着多么重要的作用。正逢其时，SEO悄然诞生。其名字不重要，重要在 它将是如何改变互联网的市场! 如果不能认识它是如何工作的，永远看不到它正是促使互联网发展的催化剂。互联网上的“战争”，正在悄然打响…

我在谈SEO的标准文章里曾对SEO所做的工作作了简单说明。SEO的工作是实行网站从内到外的优化，即优化一切关乎网站发展的因素。从技术角度看，网站本身的优化、网络的优化、安全性的优化。从市场的角度看，要对网站的定位、提供的服务作优化等作优化。从目前的对SEO的定位来说，似乎完全抛弃了许多项目，而仅仅只是对网站

SEO和SPAM有什么区别

可以这么说，两者的目的是一样的，都是为了追求在搜索引擎上的高排名；但手段不同，SEO是良性的，采用正常的方法优化网站，而SAPM则是作弊，通过不被搜索引擎认可的手段提高排名，一旦被发现，将会受到惩罚。SEO和SPAM之间并没有一个严格的标准，是一片模糊的灰色地带。

什么是SPAM

SPAM，最初是一个罐装肉的牌子。对于这个牌子名字的来源有很多解释，官方版本说，它是”Specially Processed Assorted Meat”特殊加工过的混和肉。这种SPAM肉有段时间非常普及，到了无处不在，令人讨厌的程度，后来(1970年)Monty Python剧团有个很流行的Sketch comedy(一种短小的系列喜剧)叫Spam，剧中两位顾客试图点一份没有SPAM的早餐，但不能得逞。于是，许多年后，Spam被用来称呼互联网上到 处散布垃圾广告消息的现象。在搜索引擎上的Spam通常也称为作弊。

Google认定的作弊形式有：使用隐藏文本或隐藏链接、采用隐藏真实内容或欺骗性重定向的手段、使用无关用语加载网页、创建包含大量重复内容的多个网 页、子域或域、采用专门只针对搜索引擎制作的“桥页 (doorway page)”，也不要采用如联属计划这类原创内容很少或几乎没有原创内容的“cookie cutter（形状切割插件）”方式。

参考：Google 向网站管理员提供的信息

http://www.google.com/intl/zh-CN/webmasters/guidelines.html

Tags: SEO, SPAM

实用百度排名工具大全

关键词工具

1.Good Keywords v2.01（598KB）为你的网页找到最好的关键词．功能：关键字建议，编撰或创建关键字或关键词短语，检查拼写错误，判断网站及链接的流行度等．适用于Windows 95/98 2000/NT/XP．
2.Golden Phrases 1.0.3（391KB）分析性的实用程序．检查指定的日志文件，检索访客们在你网站上搜索过的关键词短语，找到你的网站．无论任何短语，只要被搜索过，就可以统计出其被使用的次数，判断出你网站的位置．它独特的＂透明值＂技术还能帮你找出未被使用的关键词短语．适用于Windows 95/98/Me/NT/ 2000/XP/2003.

3.PPC Keyword Generator (1.1 MB) 强大的关键词短语的交换器／发生器．百度排名几秒内能发现100多个关键短语，自动删除复制的关键词短语，对每个关键词短语的付费点击/网址和输入及输出都做了详细说明．适用于Windows 98和以上所有版本．

4.Hixus Keyword Inventor 1.0 (679 KB)搜索引擎优化的软件工具．为Overture关键字意见工具中的关键字流行度做前期分析，加快了寻找流行关键字的速度．适用于Windows 98/ ME/ NT4.x/ XP／2003．

5.e3KWD Check 2.5b (920 KB)小型、快速的搜索引擎优化工具．分析文本文档里的关键字密度，通过固定的地址栏恢复和分析在线网络文档．适用于Windows　95/98/2000/NT/ME/XP．

6.Get Keywords 1.0 (289 KB)找出存贮器中的关键字，并用找到的关键字优化网页，是个小应用程序．特点：自动搜索词条，增加或删除关键字，创建网页和网页预演．适用于Windows 98及以上所有版本．

7.Keyword Digger 1.0 (50 KB)上个月新开发的一款简单的软件工具，为人们在Overture中搜索过的关键词而特别设计．它可以计算关键字被搜索的次数，显示同一个关键字的100种不同的变化．

8.AnalogX Keyword Extractor v1.03 (214 KB)引出网页的关键词，然后根据它们的用法和位置对其分类和索引．一旦被索引，你就可以调整搜索引擎特定的权衡因素和关键词标准，使你的网站受到搜索引擎最好的评价．虽然程序有点老但是很实用．适用于Windows 95/ 98/ 2000/ NT/ XP．
创建网站地图的工具

1.eXactMapper Lite 1.2 (1.1 MB)自动创建专业网站地图．为用户提供三种不同的可定制的html/dhtml网站地图的风格，包括一个UL列表，母本树和索引页．适用于Windows 95/ 98/ ME/ NT/ 2000．

2.SiteMapBuilder.NET 1.5 (1.4 MB)可自行创建Google XML网站地图或以网站地图为基础的文本，能检查出URL错误．适用于Windows XP/ 2000/ 2003．需要NET框架支持．

3.Sitemap Creator (783 KB)将目录结构输送到html文件上后创建网站地图．不需要浏览在线网站．适用于Windows所有版本．

4.Sitemap 4 traffic (360 KB)它可以创建Google和html网站地图，检查坏掉的链接，支持网站文件．适用于Windows 2000/XP/2003/Vista．需要Net框架1.1版本或更高版本和浏览器6＋支持．程序太好可能引起故障．

百度排名工具

1.Rank Tracker 1.4.2 (5.0 MB)是检查网站关键字排名的有效工具，使用的是Google、Yahoo和MSN的搜索引擎结果．可以用无限的关键词创建复制方案，并一直跟踪变化动态和发展．如果需要，还支持 Google和Yahoo　API登录系统．适用于Windows 98/ Me/ NT/ 2000/ XP/ Mac/ Linux． Java运行环境（JRE）版本要1.4版．

2.WebCEO 6.5 (22 MB)功能全面的搜索引擎优化程序，比搜索引擎排名提供的信息还要多．这款软件是免费的．虽然需要大量时间和精力来学习如何使用，但是效果很好．适用于Windows NT4/ 2000/ XP．

3.PaRaMeter 1.2 (1.0 MB)可以检查和监督Google大多数的网页级别．只要打开网页就可以轻易的看到它的网页级别．适用于Windows 9X/ 2000/ XP．

4.M6.net PageRank Checker (515 KB)检查Google大多数网页级别的简单软件工具．适用于Windows 98/ ME/ NT/ XP/ 2000．

META标签生成器

１.BHead 4.1.1 (1.0 MB)先进的meta标签生成器，可以建立完整的标题区，包括CSS层叠样式表．生成所有正在流行的meta标签代码，可创建专门的标签；引出文件的关键字和文件的描述；具有编辑彩色样式表格和检查拼写，更换搜索，语法凸嵌等功能．运行环境：Windows 9x/NT/ME/2K．

２．Metty Meta Tag Maker 1.31 (2.5 MB)同时创建３３个meta标签，让搜索引擎毫不费力地索引到你的网站．容易使用，无须具备meta标签知识基础．运行环境：Windows 95/98/ME/2000/XP．

３．Search Engine Buddy 1.0 (2.7 MB)无论网页在线还是下线都能分析它的meta标签和网页内容，创建最好的meta标签，根据要求创建相关的网页内容，分析大的搜索引擎的排名算法．运行环境：Windows 9x/2000/NT．

４．MetaWizard 1.2a (617 KB)简单的基本meta标签创建工具，为你的网页建立基本的标签．

链接检验器

好的免费软件的链接检验器都哪里去了呢？显然他们下线了或者被当作了共享软件．下面三种产品中，CheckWeb可能是最好的．

１．CheckWeb 1.23 (74 KB)小型强大的分析链接工具．可以查看在线和下线的HTML网页，并对链接、错误和网页大小信息作出报告．运行环境：Windows 95和以上所有版本．

２．Mihov Link Checker 0.5 (250 KB)检查网站上多个链接和本地网页．报告链接的状态，如空白网页，错误网页，被禁止访问或不能访问．可以将链接隐藏在文本文件中，只要点击网页就能自动弹出来．运行环境：Windows 95/98/ME/NT/2000/XP．

３．SiteLinkChecker 1.0 (480 KB)检查网站坏掉的链接，使用方便．轻而易举地锁定坏掉的链接和有句法错误的链接，并报告每个链接的状态．运行环境：Windows 2000/XP/2003．

检查链接流行度工具

百度排名过去的几年里，许多其他程序不令人满意．至少有半打的程序不是不好用了就是不支持运行再不就是非共享软件了．下面的产品前两个是相对较好的产品．

１．Indexa 2.0 (115 KB)java网站上流行的程序，显示Google的网页级别，记录Google，Yahoo,　MSN，Altavista和AlltheWeb上的返回链接数量和网页数量．只能分析４个url地址和２个搜索引擎．运行环境：Windows 98/ME/XP/2000/2003/Unix/Linux/ MacOS X.．

２．Link Popularity Check 3.0.3 (941 KB)检查有多少网站与你链接，并查出五大搜索引擎中你的对手的名字．运行环境：Windows XP/Me/NT4/2000/98/95．

３．BackLinks Master 1.5 (1.3 MB)查出那些网站与你链接，分析链接是否是直接链接和锚文本中的关键字．运行环境：Windows 98/ME/XP/2000．

一个网友对GOOGLE搜索引擎蜘蛛的认识[参考]

首先先谈下GOOGLE蜘蛛起源：

当GOOGLE搜索引擎刚建立之初,就拥有这一个非常强大的的服务器,

其每天放出大量的蜘蛛,我们称为1号蜘蛛,其抓取量抓取速度是非常的快,

对其整个互联网每天进行信息进行的采集,可见服务器的速度是多少快，其实最主要的是后期GOOGLE

将服务器延伸到了很多城市,所以现在你能发现GOOGLE的运算速率是超前的快.

服务器将采集的信息分类,整理.到庞大的数据库.

其中有个数据库都是用来存网站域名的.

域名只要被搜索引擎索引到,将自动存入此数据库.

此数据库是1号蜘蛛的核心.

其内部分为10个PR各等级的小数据库，虽说小数据库，但也是大的可怕-。=！

10个等级的数据库 其周期也不同

基本上以一个PR=4的网站来讲 1号蜘蛛爬行的概率也在7天一次.

所以基本你也会发现收录有大的幅度也是在7天内的某一天 .

细心的站长会发现其实有时候7天还是蛮准的,但只针对PR=4

越是PR高其周期越是短,越是PR低周期越长,

当然说到这很多站长有这样的疑惑.会觉得蜘蛛有时天天收录他的站

这里对其收录的也就是接下来要说的2号蜘蛛

2号蜘蛛往往是在1号蜘蛛爬行过程中放出去的，

主要针对于被1号蜘蛛爬过的网站的外部链接.

PS既然都说是2号蜘蛛 肯定其抓取力度要比1号小很多.

当然不只是有2号,还有3号蜘蛛

所谓3号也就 A站1号蜘蛛爬行到B站,B站的2号蜘蛛爬行到C站

目前GOOGLE为了限制其无限的循环对于蜘蛛只分为这三个等级.并对其等级的抓取率有个很明确的标准

而且2号与3号蜘蛛有个抓取特点 基本以时间的先后顺序进行抓取

比方讲：

A网站被1号蜘蛛爬行后的一篇文章最后时间为 2008-6-1

那当A网站被从别的网站过来的2号蜘蛛给爬行,首先有可能会对其收录的是

最近发表的几篇文章如： 2008-5-31等 2008-5-30等文章将会进行第2次,第3次的访问

之后再爬行2008-6-1以后的信息.如果你网站没有任何更新,它将对其近一个月内的更改内容进行2次爬行.

如果外部来的2号与3号蜘蛛越多,同一篇文章有可能会被爬上好几次.

以下为GOOGLE提供的官方数据<秘>

1号蜘蛛

基本抓取率在5%~10%

基于PR=0 没有任何导入链接与提交时 有可能被抓取的周期在6个月~12个月不等

基于PR=1 没有任何导入链接与提交时 有可能每次被抓取的周期在4个月~8个月不等

基于PR=2 没有任何导入链接与提交时 有可能被抓取的周期在2个月~4个月不等

基于PR=3 没有任何导入链接与提交时 有可能被抓取的周期在1个月~2个月不等

基于PR=4 没有任何导入链接与提交时 有可能被抓区的周期在1周~1个月不等

当然没有任何导入链接的网站无法做到PR=4

最高也只有PR=3

上述此数据只是GOOGLE官方提供的一个基数.

意思也就是1号蜘蛛主动爬取你网站的周期数.

对于2号或者3号蛛爬取你的网站,也就根据你的导入链接而定.

所以你会发现你的网站有时天天在被更新.

2号蜘蛛

基本抓取率是2.5%~5%<基于1号蜘蛛爬行后的数据记录进行再次采集,对于最后次被采集日期的前后进行再次访问>

3号蜘蛛

基本抓取率为1.25%~2.5%<基于1号蜘蛛与2号蜘蛛爬行后的数据记录进行再次采集,对于最后次被采集日期的前后进行再次访问>

GOOGLE目前蜘蛛的等级分为三种

当然蜘蛛有不同的蜘蛛

这里单单只的是网页蜘蛛.因为我只对这个感兴趣.

What are Good Links, Anymore?

Defining Paid Links

We can assume anything that says “Sponsored By” on a Web site is most likely a paid link. Or, if there’s an area of a site that says “We Recommend” or “Supporters,” that’s probably a pretty good indication of a paid link.

But what about the not-so-obvious ones?

What about a Yahoo Directory listing? Does anyone seriously get much traffic from a Yahoo directory listing? Yet, every SEO I know recommends their clients get a Yahoo Directory listing (because “it’s a good link to have”). And, more than likely, your SEO will recommend Business.com listings ($299 each), Best of the Web listings ($249.95), or any number of other paid directory listings.

Paid links? I’m certainly not buying them for the traffic. You?

Press Release Optimization

No doubt, there’s value to submitting press releases. You can conjure up some decent traffic from submitting these things.

But, if you’re an SEO, you’re undoubtedly adding some keyword-rich text links to your press release. Are these paid links?

StatCounter

Now, what about a company that provides a free service in order to gain links? StatCounter’s Web site has a Google PageRank of 9. How many Web sites do you know of that have that high a Google PageRank value? Not many. Then, because of this very high PageRank (at least in part), StatCounter is able to sell links from their Web site to others.

Here’s an example of these (hidden) links:

<!– Start of StatCounter Code –>
<script type=”text/javascript” language=”javascript”>
var sc_project=1637611;
var sc_invisible=;
var sc_partition=15;
var sc_security=”f43d8a89″;
</script>
<script type=”text/javascript” language=”javascript” src=”http://www.statcounter.com/counter/counter.js”></script><noscript>
<a href=”http://www.statcounter.com/” target=”_blank”><img src=”http://c16.statcounter.com/counter.php?sc_project=1637611&java=0&security=f43d8a89&invisible=0″ alt=”free web tracker” border=”0″></a></noscript>
<!– End of StatCounter Code –>

Guess where StatCounter ranks for “free Web tracker” searches on Google?

They’re number one, naturally.

Paid links? I don’t know. They’re providing a free service. Perhaps they earned the links. Then again, they’re reselling the value of these links to their advertisers.

So, on the flip side of things, they’re brokering PageRank by — in effect — selling links. I know of several interactive marketing firms using hit counters and WordPress template “sponsorship” to gain links.

Social Media Marketing

You pay someone to solicit the social media networks. Perhaps you even provide power bloggers with samples of your product, so they’ll write about you.

Paid links?

Sure, you earned the link. You provided something of value. You made the effort to market your business so that people/bloggers will link to you. Still, it’s paid.

Website design for a growing Chinese Audience

Chinese users move online

According to the 19th Statistical Survey Report on Internet Development in China published by CNNIC, by the end of 2006, internet users in China had reached 137 million, approximately 10.4% of China’s population.

China’s Internet users increased by 26 million in one year, comparing with December, 2005, showing a growth rate of 23.4%. In addition to this, the number of registered .CN domain names in China increased to 1,803,393 – an increase of 64.4% in just one year.

There is no way back from this incredible period of growth and now it is up to marketers to penetrate the market and to create strategies to market to the growing number of Chinese companies and consumers online.

As is evident from the emergence of the English language based Internet, it is significantly better to be avant-garde and capture this market as it grows rather struggle to enter an already saturated market years from now.

Clearly it is important to understand the specific needs and requirements of the distinctly different Chinese audience before entering such a highly competitive market.

Website design and functionality

Popular Chinese websites such as ( http://www.mkt-china.com) are very image-rich and high on content illustrating the Chinese audience’s prefer to sort through large amounts of visual information quickly rather than navigating through many subpages of navigation.

Similarly to many Asian countries, the Chinese audience loves highly interactive websites and web 2.0 functionality allowing them to be more involved in the website. Examples of such features and functionality include blogs, forums and the ability to rate products and send information to their friends.

The Chinese audience is a very brand driven audience and viral marketing has proved to be particularly useful in this regard and thus focused viral marketing campaigns can be particularly beneficial to a Chinese audience.

Finally, websites should be designed to be culturally and aesthetically correct and will involve the translation of website content into Chinese in most circumstances.

Search engine optimization (SEO)

Just like with English language search engines, users can increase their chances of being among the top hits on Chinese language search engines by altering and optimizing their web content.

There are particular strategies that need to be considered when completing search engine optimisation for a Chinese audience based on the fact that most Chinese users search in different ways to simply using Google.

Multi-lingual Content

Web technology is flexible enough to deliver content in many writing systems, but users and content providers (especially those in the US) may not know what tools they need to take advantage of this flexibility.

Reaching the Chinese Audience

MKT is particularly interested in aiding its clients in reaching the rapidly expanding Chinese audience and has a team that is both culturally and knowledgably geared to design and optimise a website for a Chinese audience.

Tags: Online Trends, Viral Marketing, Web 2.0, Web Design, Web Development

COMPETITION SCHEDULE

Download the Competition Schedule (by session) Version 2.09 Check out the Technical Delegates
Beijing 2008 Paralympic Games Competition Schedule

How to Find Time for Yourself?

enjoy-life

Do you ever find yourself longing for some time for yourself? Many of us are so busy with work, school, and Home life that often there is no time left over to do something that you enjoy. What follows are some ways to carve out that essential time you need to slow down, enjoy life, and rejuvenate yourself.

Scheduling Time with Yourself

1. Evenings with Yourself. Try to save certain weeknights just for you. If others ask you to do things those nights, just tell them you have plans. Use the time for gardening, reading, exercise, thinking, or the ultimate luxury of doing nothing!

2. Monthly Treat. Schedule a treat for yourself once a month. It could be on your lunch break, a weekend, or it could be leaving work early. Maybe you get a spa treatment, go see a movie, a haircut, play golf, or whatever treat you’re always thinking about but rarely get to. Schedule it in and it will happen!

3. Buy Tickets in Advance. sports, theater, concerts, or any other event you would enjoy. Schedule the plans with a friend later. Having the tickets already in hand will force you to make it happen!

4. Leave Work on Time. Huh? Yes, many of us stay at work late on a regular basis. If this is you, make it a point to leave work exactly on time at least once a week, if not more. And then enjoy that time! Leave work at work.

5. Join a Group. Here are some ideas of groups that can allow you some time away from work and Home: singing group, gardening group, astronomy society, book club, quilting (or any other craft) circle, biking/walking/running/etc clubs, ski club, etc. What are you interested in? Strike while the iron is hot. Look up a club in your area today and join! If you can’t find a club, consider starting one yourself!

6. Take an Adult Education Class. Take a fun class. If accounting is fun for you, then go ahead. If not, then think about some of these ideas: foreign language, photography, art, creative writing, or sports (kayaking, archery, golf, yoga). Belly-dancing anyone?

7. Exercise. For busy people it can be difficult to make time for this. But, you know what? You can do it!! All you have to do is decide today and then make it a reality tomorrow. A new habit is started with just one step. Take that first step tomorrow. Walk for 20 minutes in the morning. And then build on that success daily. Vary how you spend that time. On some days use the time for thinking and daydreaming. Other days listen to motivational audio and on days you want a real boost, listen to your favorite music! Here are a couple travel audio books you could borrow from your local library that will take you on a journey to a foreign land while you are walking or jogging: “Holy Cow:An Indian Adventure” by Sarah MacDonald or “The Places in Between” by Rory Stewart. If you’ve been exercising for a while and you usually listen to music, try go without any input for a change. Instead, let your mind wander and expand.

Synergy

1. 2 Birds, One Stone. Look for ideas where you can fit in time for you within things you need to do already or that will have multiple benefits. See the ideas below to give you an idea.

2. Walk to Work. This is a a great one because you’re accomplishing many things at once. You’re getting exercise, you have time to think or enjoy music/audio, and you’re helping to save the environment.

3. Arrive Early. Any appointment that you have, plan to arrive 15-30 minutes early. Then use this time for you: reading, writing, meditation, relaxation, thinking, whatever.

4. Volunteering. There are so many benefits with this. You make a difference for others, you escape work and personal worries, and you grow as a person. If you could help one organization or group, which would it be? OK, now go ahead and Google them and find out how you can help – even if it’s just once a year.

5. Side Job. Find a side job at which you can make money, but that will also allow you to do something you love. Some ideas: coaching, teaching a class (art, writing, sport, hobby, anything else you know well), or training others (what special skills do you have that you could share with others? singing, windsurfing, math?)

6. Lunch Alone. Try sneaking away for a quiet lunch alone on a park bench or even in your car. Enjoy some quiet time with no one to talk to and no audio inputs.

“Life is short, Enjoy today” try to know the crazy team MKT, you will found that Business is going to be better and better, life is going to be more and more bright!