Sina Drops Google Search

Sina, one of the biggest web portal in China has switched from Google’s search technology to its own search engine due to the end of its contract with Google, according to the Chinese company’s marketing department vice general manager, Liu Qi.

New Search Engine In China

The Chinese government has launched a new search engine called Panguso which is a joint venture of the state-owned mobile operator China Mobile and Xinhua news agency. China Mobile is the leading carrier in the country with 70 percent market share, we might see a mobile friendly search service or mobile Internet search engine.

Panguso is not the 1st state-owned SE in China. In December 2010, the official newspaper for the Communist Party in China, launched Goso to break Baidu‘s monopoly.

As the majority of Chinese and business contacts do not speak English, an English Web site is not enough to communicate with your potential Chinese customers.

MKT is specialize in web design and online marketing, especially search engine optimization(SEO), for websites targeting the Chinese market. You tell us the goals you want to reach with your website and we’ll give you honest input to lead you on the right path to success.

Helping you to develop your website is not just about making a webpage that’s nice to look at. We like to focus on the ‘brains’ of your website too, which means making it search-engine and user friendly so that people are directed to your website for the products and/or services your website offers.

We offer crucial web design and marketing advice specific to your market sector while maintaining focus on the Chinese culture and preferences. This step is especially important since the success of your online webpage is incumbent upon your ability to make your products and or services attractive to customers in the Chinese market.

In these times of sophisticated Internet search engines, it’s no longer enough to just have a website. The key to a successful web site is letting people know it is there! Up to 95% of the internet traffic comes through Search Engines. That’s why it’s critical that your site content become friendly to local search engine by implementing a variety of  SEO techniques. As Internet users continue to become savvier and their search queries more sharply defined, by properly optimizing your pages, your site will place higher in the search listings and stay ahead of your competition. Higher rankings in search engine results generate more traffic and more enquiries from your online presence.  SEO techniques play a vital role in the success of a website.

Over 85% of consumers in China use Baidu, Google or Yahoo to research company, product or service information.During Q4 of 2010 it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%.You need to ensure your site will consistently achieve high rankings in leading Search Engines such as Google, Yahoo or Baidu in China. We use proven search engine optimization strategies on your site and we offer a variety of organic search engine placement services to suit every budget and every marketing goal. MKT has years of experience and hundreds of clients to attest to the effectiveness of our web services.

Staying current on the latest trends, maintaining optimization and reviewing the success of your SEO campaigns takes considerable time and effort. SEO needs long-term commitment and managing SEO in-house is not necessarily the best option for many companies. A successful SEO campaign is an ongoing project, not a one-time task. It takes time and resources to stay optimized and many customers have their hands full with other aspects of the business. Outsourcing relieves a site owner of the burden of researching, testing, implementing and maintaining a complex SEO project.

Before undertaking any part of an SEO overhaul, a website should undergo a thorough analysis for the purpose of benchmarking by which to measure any improvements gained as a result of any SEO effort. Some of the SEO tools are briefly describe below.

Check our web design reference

TV audience will always change channels during the lengthy commercial break, so, how on earth could the internet make people accept commercial information willingly? Internet marketing expert Liu Dongming has once stated that China’s internet marketing was lack of various modes, but now, things are changing silently.

Suddenly, internet ads become not so hateful.” Bian Zeheng, 28, working in Beijing, is a loyal user of online video and usually enjoys music video on major video websites. She said, “One year ago, when I watched online videos, I had to spend 10-odd minutes on waiting for the cinema advertising to pass, but now, on most online video websites, only when you pause the video will the ad appear.”

More importantly, thanks to the rapid development of internet technologies, the value of internet marketing is now improving, so users can have comparatively good using experience and accept the internet marketing in an undisturbed condition.” On the other hand, enterprises could evaluate their products and the future purchasing trend of consumers with new marketing methods like internet survey and online data analysis. Because of the huge cost advantage compared with the traditional offline methods, these new marketing methods become popular with more and more enterprises.

Large companies: Online marketing is still making progress

The “online torch relay” jointly launched by Coca Cola and Tencent was seen as one of the most successful internet marketing cases. Once the user won the qualification of online torch relay, an unlightened icon will appear beside their QQ faces. If they successfully invited other users to participate in the activity, the icon will be lightened. In a short period of 40 days since March 2008, the activity attracted 40 million people to attend, 120,000 people per second in average.

Same with Coca Cola, the internet marketing has now become the new battle field of brand development of many large companies. Compared with the single product sales, they prefer to improve their brand reputation and realize long-lasting customer relationship with internet transmission methods. Considering that in the Chinese netizen age structure, people from 18 to 24 take up the largest proportion (till the end of June 2008, and the proportion is 30.3 percent), creativity and interactivity have become the key words of the internet marketing implementation of large companies. They carry out product placement marketing with games and videos, or interactive marketing with community websites.

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